El pasado día 12 de enero participé en el Club e-Luxe Breakfast Seminar, celebrado en el Hotel Ritz de París, para explicar algunas de las características y posibilidades de HootSuite aplicadas al mundo del lujo. Éste es el resumen de mi participación, elaborada por los organizadores del evento:
Daniel Robles of HootSuite made the next presentation on how to manage the luxury e-reputation in the context of social media and interactive media communications. The current reality is that nearly all luxury brands have official presence on mainstream social media platforms like Facebook, Twitter and Youtube; but at the same time nearly the same number of luxury brands has no control of their online reputation. Daniel showed the audience how to monitor online conversations in order to best optimize both the brand’s visibility and reputation across social channels. Using Hootsuite’s unique social media monitor platform, Daniel showed the audience how to ensure that the chatter of social media doesn’t drown out the brand’s own story. He led the audience through a live DEMO that focused on control, measurement and security of the luxury e-reputation, through tracking and extracting the mass of data related to a brand and their competitors online. The DEMO also showed how brands may use engagement techniques to recruit key influencers and drive positive social ROI.
Algunas imágenes del evento:
Acceso a Galería Completa de Imágenes del Club e-Luxe Breakfast Seminar 2012, por Xavier Granet.
Presentación utilizada:
Otras descargas:
Resumen del evento: Club e-Luxe Breakfast Seminar 2012 Presentation Book [PDF - 9Mb]
Brochure for attendants: Club e-Luxe Breakfast Seminar 2012 – For Participants [PDF - 1,5Mb]
